Who’s the most likely person to buy your service?
Would you agree the person most likely to buy is the person that has spent time:
- Researching the problem they have
- Absorbing content about possible solutions
- Comparing those solutions
- Reading reviews about companies offering those solutions
- Discussing those solutions on social media And then arrives at your website and is now considering you as a solution?
That person deserves the largest portion your ad spend investment, compared to someone not doing those things.
Invest in the people most likely to buy.