Get the insight to know when a customer’s behavior indicates they’re looking for an alternative.
Identity resolution is not just to find new customers, use it to keep the one’s you have.
It’s biggest impact may be alerting you to potential loss of revenue due to client attrition.
Yes, using id resolution to identify potential customers is a winner, but using it to retain customers is the Holy Grail.
Are you nurturing your clients, like you nurture new prospects?
Are you able to identify which ones need nurturing?
What would that do for your bottom line if you did?
Keeping customers is just more profitable than acquiring new ones.
“According to research, engaged consumers buy 90% more frequently, spend 60% more per transaction and are five times more likely to indicate it is the only brand they would purchase in the future. On average, they’re delivering 23% more revenue and profitability over the average customer. “
Consider the flipside: Actively disengaged customers (people who oppose the brand and may be actively spreading that opinion) can cost a brand 13% of its revenue.” Access 2019
Not knowing who’s visiting your website is sad.
Not knowing you’re about to lose your best client can be disastrous.
Did something happen you’re unaware of that could cause a customer to consider leaving?
What if the fix was more cost effective than acquiring a new customer to replace the one you’re losing?
Would you save that customer?
Of course you would.
This is just one of the benefits of people-based marketing with ID Resolution.