Author: ConsumerTelligence

The results of a recent survey by MIT Technology Review in 2018 of 1,419 marketing executives from companies with more than $100 million in annual revenue, from various industries, including financial services, retail, technology, and education reveal

You're in the customer experience business. Hopefully you're gathering so much data about your visitors and using it to give your customers more of what they want, and less of what they don’t.

Here's what you get when you add our smart pixel to your site: Permanent ID resolution of, on average, 55% of your website visitors. Valuable customer insight that lets you take the conversation where your prospects want to go.

All your marketing dollars are spent converting a prospect into a customer. To view that single customer path-to-purchase journey across all those touches, you have to connect these consumers across these devices and channels matching the cookies, emails and phone numbers to a persistent customer ID.

Identifying your next best prospect isn't that hard. It's the people that have researched the problem they don't want or the desire they have, and have visited your website for a possible solution.

User experience drives everything because it keep users loyal to your product and brand. Meet the exact needs of your customer, without fuss or bother. Offer deeply personalized website involvement by devoting the experience to the customers’ wants and needs.

Are you doing account-based marketing? Are your sales people cold calling or cold emailing on accounts that just aren't interested? Why? Help your sales team reach out to prospects that are already motivated to get more information.

Use identity resolution to change the game. Three pieces of information connect you to your data: persistent identifier, email address, advertiser ID cookie. You only need one of those data points to get the other two, now you can market more directly to the consumer than ever before.

Here's what 85% of your competitors are doing. They pay a search engine to drive an anonymous visitor to their site and turn that anonymous visitor into an anonymous cookie. 

Facebook's making it easier to advance the concept of 1 to 1 personalized marketing at scale. It;s finally gotten to a place where Facebook's advertising algorithm is outperforming human managers.