Why is your ideal client interested in your solution? Having a true understanding of your ideal client allows you to take them where they want to go, as opposed to where they are. With that understanding you can hone in on what that client will achieve by engaging with your content? It's about where they want to be, not where they are.
BOOST CUSTOMER ACQUISITION By identifying the high-impact, path to purchase customer journeys, and uncover purchase intent early. Get More Sales Ready Conversations and Speak Intimately 1-on-1, With Ideal Prospects That Convert.
You run a successful company. The tools and strategies that got you here now might not keep you here. The world is changing. Technology is changing, are you? Here's the dilemma that should be keeping you up at night. You're an established company and you certainly don't want to disrupt existing customer relationships.
"Identity is a competitive advantage today. It lets you glean significant insights, segment and target effectively, execute with precision, and measure with accuracy. Resolving customer identity requires a holistic cross-browser, cross channel and cross-device approach to connect individuals to more persistent identifiers like device identification.
First-party data is your most valuable data asset. First-party data is free and 100% unique to you, and it provides signals that aren’t available to your competitors. The sad reality is studies have shown that 98% of your website visitors leave without a form fill and never return.
Recent research from the Data & Marketing Association and Winterberry Group proves only 15 percent of businesses can identify their audiences accurately and consistently.
“Online advertising professionals may be shocked to read recent research from Californian fraud management provider Pixalate, which claimed that up to 30% of all ad traffic is falsified. In stark contrast to previously reported estimates of ad fraud, this would imply that true ad impressions are significantly lower than commonly believed. If so, this means that many companies are potentially spending their marketing budgets on adverts which have no effect on sales, as they are never seen by real customers.” NewsBTC
“If the ultimate marketing goal is to create life-long loyal customers, brand interactions must occur before, during and after each point of purchase, and those interactions need to evolve along the continuum of the customer’s life.” Martech 2019
What’s the plan, if something were to adversely affect your paid or seo traffic? I know it’s a fear. And it should be. Because, it happens all the time. It doesn’t matter how big you are. “Falling out of favour with Google’s algorithms can cost a business dearly. It happened in 2012 to Caeva O’Callaghan, of Dundalk-based O’Callaghan Insurances and Quoteme.ie (its online trading name). One day the business was coming up on page one of the Google rankings for insurance, the next it was on page seven.