Yes there was a time when you really had to be dependent on PPC and SEO. Those days are over.
To view your customer's path to purchase across all those touches, you have to connect these consumers across these devices and channels matching the cookies, emails and phone numbers to a persistent customer ID.
This is actually a blueprint for walking your ideal customer hand-in -hand to the solution you offer. To create your ideal customer, first you have to identify motivated prospects exhibiting your ideal customer's buying behavior, right? Then you have to meet them where they are in the buying process.
Increase your relationships with your website visitors? Start a conversation that meets the customer where they are. Identify these customers in real time and make sure that a return site visitor is greeted by the information and content you know them to be most interested in.
Who's the most likely person to buy your service? Would you agree the person most likely to buy is the person that has spent time: Researching the problem they have Absorbing content about possible solutions
Here's the problem...you run a successful company. The tools and strategies that got you here now might not keep you here. The world is changing. Technology is changing, are you? Here's the dilemma that should be keeping you up at night.
To get a singular customer view at scale, you have to connect these consumers across these devices and channels matching the cookies, emails and phone numbers to a persistent customer ID.
It may be old fashion but it's still true. People buy from people. They key to sales is nurturing relationships with a personal approach. The question is how to be personal at scale? According to the latest stats from Business2Community over 90% of media buyers increased their people-based ad buys last year.
Now that you know we can help you identify your best source of new business, your site visitor, what should you do about it? First you need to provide these people with relevant information at each stage of the buyer’s journey.
Machines learn from past data. You program the machine to learn what's important to you by feeding it what are called "training samples". The more data that's fed into the machine the more training samples the machine can learn from.