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All your marketing dollars are spent converting a prospect into a customer. To view that single customer path-to-purchase journey across all those touches, you have to connect these consumers across these devices and channels matching the cookies, emails and phone numbers to a persistent customer ID.

Identifying your next best prospect isn't that hard. It's the people that have researched the problem they don't want or the desire they have, and have visited your website for a possible solution.

User experience drives everything because it keep users loyal to your product and brand. Meet the exact needs of your customer, without fuss or bother. Offer deeply personalized website involvement by devoting the experience to the customers’ wants and needs.

Are you doing account-based marketing? Are your sales people cold calling or cold emailing on accounts that just aren't interested? Why? Help your sales team reach out to prospects that are already motivated to get more information.

Use identity resolution to change the game. Three pieces of information connect you to your data: persistent identifier, email address, advertiser ID cookie. You only need one of those data points to get the other two, now you can market more directly to the consumer than ever before.

Here's what 85% of your competitors are doing. They pay a search engine to drive an anonymous visitor to their site and turn that anonymous visitor into an anonymous cookie. 

Facebook's making it easier to advance the concept of 1 to 1 personalized marketing at scale. It;s finally gotten to a place where Facebook's advertising algorithm is outperforming human managers. 

Google plans to change the digital marketing landscape with new live and planned features according to TheMediaOnline. 

Who is your greatest opportunity for profit?  Someone who's shopping, researching and comparing information about the products and services you sell AND has been to your website as part of their customer journey.

Let's start with becoming hassle free The website: The 3 important questions your website needs to answer are: Where am I? What can I do Here? Why should I do it?