Cold Calling, Emailing, Stop Shooting Darts in the Dark

[vc_row][vc_column][vc_column_text css=”.vc_custom_1593360253633{margin-bottom: 0px !important;}”]It’s astonishing how so many major companies are still cold calling and cold emailing.

It’s shooting darts in the dark. Let’s turn on the lights. 

Using identity, the marketer can take an abandoned cart, connect that data anonymously to other data they know about the consumer, and then anonymously personalize the advertising for that consumer to drive them back to the site.” MartechAdvisor

Stop shooting in the dark and take the hocus-pocus out of your marketing.

Identity resolution gives you customer insight.

When you know who, you know how.

You know how to reach out.

You know where to reach out.

You know when to reach out.

You’ve got the ability to act on what you know by reaching out with the right message at the right time in the right way, at scale.

You’re no longer stuck in a walled garden. You’re open to respect the privacy of your prospect when you take the guesswork out of your marketing.

Identity resolution when used in sync with CDP empowers brands with better identification and segmentation capabilities, cross-device targeting and omnichannel analytics, thus, enabling brands to deliver personalized customer experiences.” MartechAdvisor

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