Gartner says that by 2020, 50% of all searches will come from personal voice assistants.
Amazon claims they are not going to accept advertising on Alexa.
“About 30% of U.S. households own a smart speaker, with Amazon leading the pack.
Amazon’s Echo boasts surprisingly human-like skills, such as reading bedtime stories, ordering pizza, and settling board-game disputes. According to Nielsen,
68% of users even admit to chatting with their voice assistant for fun.” Inc 2019
Is SIRI recommending you now? Will it in the future?
This disruption in search marketing is already aiming directly at you. If you haven’t felt it yet…it’s coming.
RetailDive Says, “A recent study found that 57% of people that owned a virtual assistant device used it to buy a product, with the majority using the devices to buy products they had never purchased before. With nearly 20 million smart speakers in the USA alone, AI is transforming consumer behavior as we know it. People can now order their weekly shop or order their entire Christmas shopping list without even lifting a finger, and brands will need to adapt their retail marketing strategies to incorporate this shift.”
In 16 developed and developing countries, 38% are willing to shop using voice assistants. This brings a whole new meaning to omnichannel,
A Juniper Research report predicts that by 2023 there will be 8 billion devices with voice assistants in them, up from 2.5 billion at the end of 2018, and that a massive $80 billion voice commerce market will grow out of this trend.
“Voice technology and natural language processing create an emotional connection that makes us more vulnerable to persuasion” Small Business Trends
But that’s not all.
Have you seen this article, “Report: Google’s Latest Plan to ‘Disrupt’ Digital Advertising” https://www.breitbart.com/economy/2019/05/14/report-googles-latest-plan-to-disrupt-digital- advertising/
In a nutshell, Google has reportedly developed a new way to disrupt the $129 billion digital advertising industry.
How? By limiting your ability to track cookies. Wow!
Protect yourself and get a ROI boost from the Adwords investment you’re already making. Let’s identify all those web visitors they’re sending you now and get more residual value from each one.
Then let’s put them in a nurture campaign using as many platforms and/or devices your customer’s prefer.
Put our smart pixel on your website.
Each week you can download the contact info from your website visitors and upload it and retarget these people permanently on any search engine or social media campaign you’re already running.
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After all now you can have intimate conversations on any platform on a permanent basis.