[vc_row][vc_column][vc_column_text css=”.vc_custom_1591653956607{margin-bottom: 0px !important;}”]“Identity Resolution is the single most important factor in achieving data-targeted precision advertising and measuring campaigns based on real-world results.” MartechAdvisor
Can you identify who’s on your website right now?
Maybe, 1,419 ceo’s with annual revenue over $100 million use identity resolution on their site.
Maybe, 73% of these marketing leaders invest in machine learning for strategic insight generation.
By identifying patterns and creating predictive models, marketers are mapping the customer journey. These CEOs are using machine-learning to accurately anticipate their potential customers’ next moves, capturing and even shaping what they want and need. (MIT)
Are you reaching your prospects first before the competition and framing the conversation?
Maybe, 53% ceo’s with annual revenue over $100 million use machine learning processes data signals to help marketers better detect consumer intent and create the conversations that lead to substantial business growth.(MIT)
Can you engage your most high value prospects in conversation at any time, on any device, or any platform?
Is there a new competitor not even on your radar yet that’s now using all these tactics to eat at your marketshare?
Maybe, 86% of shoppers are regularly channel-hopping across at least two channels. (CommerceHub)
Don’t let this happen to you.
Jun 15, 2017 – “Neither RedBox nor Netflix are even on the radar screen in terms of competition,” Blockbuster CEO Jim Keyes told the Motley Fool in 2008. “It’s more Wal-Mart and Apple.” His video- rental chain filed for bankruptcy in 2010.
“Identity is a competitive advantage today it lets you glean significant insights, segment and target effectively, execute with precision, and measure with accuracy.
Resolving customer identity requires a holistic cross-browser, cross channel and cross-device approach to connect individuals to more persistent identifiers like device identification. Cross-device identification is crucial to understand customers and get a unified customer view to target them effectively and push out relevant content and experiences.” Martechadvisor
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