Get A Low Risk Way To Increase Shareholder Value

[vc_row][vc_column][vc_column_text css=”.vc_custom_1583380633398{margin-bottom: 0px !important;}”]”If the ultimate marketing goal is to create life-long loyal customers, brand interactions must occur before, during and after each point of purchase, and those interactions need to evolve along the continuum of the customer’s life.” Martech 2019

The first step to good marketing is insights, but that’s proving difficult for many retailers, according to a new report from WBR and OneMarket. In a survey of 100 U.S. retail professionals, 64 percent reported that they were unable to identify the majority of their website visitors. At a time when personalization and machine learning are the way to more profitable marketing, customer identification is a crucial first step.” Total Retail

Here’s why identifying the visitors to your website is the best way to increase your shareholder value. 

It gives you a competitive advantage against the 5 forces you compete with for profits.

It gives you an advantage against ‘Rivals’. When you know who’s considering you as a solution to their problem, you can provide your team with warm calls not soul-crushing cold calls.

While your competition is burning through sales reps, you can keep your sales executives longer because they spend their day speaking with people who are actually happy to talk to them.

You just increased shareholder value. 

It gives you a competitive advantage against ‘Substitutes’. When you know who is researching substitutes you can reach out and create a relationship that buries any thought of a substitute.

You just increased shareholder value. 

It gives you a competitive advantage against ‘Buyer Bargaining Power’. When you know the buyer journey of your entire market, You can reach out to the right person at, just the right time, in the right way. You can sell at a premium price and operate at a lower cost.

You just increased shareholder value. 

It gives you a competitive advantage against ‘Supplier Bargaining Power’. When you know who to target you can throw off the shackles of Google and Facebook for example. You’re no longer renting anonymous traffic. You already know who it is. You can reach out any way you want.

You just increased shareholder value. 

It gives you a competitive advantage over new entrants in your market. With the head start you have and knowing the entire market, they’ll never catch up.

Let us map and track your entire B2B marketplace and alert you first to who’s considering and researching your services. 

Brands must treat consumers as individuals by recognizing who they are and what they need in the moment, and deliver relevant and personalized value to them. Brands that don’t will lose customers to competitors that adapt a consumer-fist mindset faster because they will keep consumers engaged in personal relationships that grow over time. A consumer-first marketing approach is the key to achieving this.” Martech 2019

Increase your shareholder value starting now![/vc_column_text][/vc_column][/vc_row]

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