Get Highly Precise In Defining Your Target Opportunities

[vc_row][vc_column][vc_column_text css=”.vc_custom_1594315330205{margin-bottom: 0px !important;}”]The better your understanding of your customer’s path to purchase, the more precise you can be in your targeting, eliminating wasted ad spend. 

Knowing the customer journey allows you to identify the 3% of your market that’s actually motivated to purchase your offer in the short run.

This means you need to know as much as possible about each stage of the customer journey: the “before,” “during,” and “after” picture.

This also means you can identify customers in danger of churn. 

Countless studies have shown that gaining more insight into your customer leads to increased revenue, and greater customer retention.

“Retailers face shortcomings in properly identifying customers across channels. In fact, many are operating blind. Twenty-four percent of all retailers surveyed are not able to uniquely identify a prospect or customer across online and offline channels, severely limiting their ability to match customers to relevant messaging. Additionally, 10 percent claim an identity resolution strategy is not a priority for their company, which begs the question: How successful can they be in a world where shoppers expect to be recognized and provided personalized messaging?” Martech 2019

Disrupt, don’t become the disrupted!

Contact us for a free consultation![/vc_column_text][/vc_column][/vc_row]

Related News