ConsumerTelligence

[vc_row][vc_column][vc_column_text css=”.vc_custom_1583377135296{margin-bottom: 0px !important;}”]What’s the plan, if something were to adversely affect your paid or seo traffic? 

I know it’s a fear. And it should be. 

Because, it happens all the time. It doesn’t matter how big you are. “Falling out of favour with Google’s algorithms can cost a business dearly. It happened in 2012 to Caeva O’Callaghan, of Dundalk-based O’Callaghan Insurances and Quoteme.ie (its online trading name). One day the business was coming up on page one of the Google rankings for insurance, the next it was on page seven. 

The change came about because the search engine decided to penalise sites considered to have too many links to irrelevant websites. For O’Callaghan’s business, which was set up by her grandfather in 1949, the impact was instantaneous. You just become invisible” The Times 2019

Not getting the eyeballs when you need them can be fatal. 

How do you protect yourself? 

There’s only ONE way.

You must identify the people, most likely to buy, and have a way to reach out to them, and be top of mind, when they’re ready to buy. So, if all of a sudden, Google and/or Facebook are no longer driving the traffic they were, you can still reach out to these people by:

  • Email
  • Text
  • Direct Mail
  • Direct Message
  • Amazon
  • Cell phone
  • Landline
  • Any social media platform
  • Any search Engine

In other words, deliver the message you want, across all channels on your terms and conditions. 

For any business, personalization should be considered a key factor for growth – 65% of consumers are more likely to shop at a retailer in-store or online that sends them relevant and personalized promotions. It has been proven that a people-based approach works. Of the 92% of marketers that engage in people-based advertising, 83% of them see better results” TechNative

Get People Based Marketing and insure your company against future traffic interruptions and unreasonable price hikes.

Get A Blueprint For Converting Your Ideal Customer [/vc_column_text][/vc_column][/vc_row]