[vc_row][vc_column][vc_column_text css=”.vc_custom_1600440158822{margin-bottom: 0px !important;}”]All your marketing dollars are spent converting a prospect into a customer.
To view that single customer path-to-purchase journey across all those touches, you have to connect these consumers across these devices and channels matching the
- cookies,
- emails and
- phone numbers
to a persistent customer ID.
Can you do that?
It takes a very robust identity graph that’s constantly updated in order to begin to accomplish a real identity resolution.
Getting a clear view about a customer’s path-to-purchase journey requires a 360-degree view of all your digital marketing campaigns.
Consumers already switch among four connected devices like smartphones, laptops and tablets and with IOT, customers’ cross-device behavior will become even more complicated.
That means your ability to recognize and relate to them with relevancy, consistency and timeliness across all touch points is just getting more difficult.
To accomplish this you need data from multiple touch points.
Building a 360-degree view essentially means using all possible touch points to bring your value proposition top of mind, creating a sustainable relationship with your consumer.
How can you know:
- The searches carried out,
- The sites visited,
- The posts followed and responded to,
- The videos viewed,
- The transactions completed
The answer is an Identity Graph.
We have one of the most robust Identity Graphs in the market today and the largest privately
owned one.
Our identity graph offers you a way to tie online and offline data sets across multiple platforms to a single person in order to gain a unified customer view.
Across a consumer’s journey, one or many personal identifiers may be associated with an individual:
- email addresses,
- a physical address,
- mobile phone numbers,
- device IDs,
- account usernames,
- customer IDs,
- loyalty numbers
- and an ever-changing array of cookies picked up in browsers.
Our ID graph aggregates these identifiers and connects them to the person’s profile and any related behavioral data like browsing activity or purchase history.
Contact us for a free consultation![/vc_column_text][/vc_column][/vc_row]