Here’s How To Maintain Your Edge Over The Competition

[vc_row][vc_column][vc_column_text css=”.vc_custom_1595092194314{margin-bottom: 0px !important;}”]Can you identify who’s on your website right now? Can your competitor? Maybe, 1,419 ceo’s with annual revenue over $100 million use identity resolution on their site.

Can you engage your most high value prospects in conversation at any time, on any device, or any platform? Can your competitor? Maybe, 86% of shoppers are regularly channel-hopping across at least two channels. (CommerceHub)

Can you tell when your most valued customers have gone back in the market for insurance? Can your competitor? Maybe, 73% of these marketing leaders invest in machine learning for strategic insight generation. By

identifying patterns and creating predictive models, marketers are mapping the customer journey. These CEOs are using machine-learning to accurately anticipate their potential customers’ next moves, capturing and even shaping what they want and need. (MIT)

Are you getting PPC traffic at a 25%-75% discount? Is your competitor? Maybe, we are.

Are you reaching your prospects first before the competition and framing the conversation? Is your competitor? Maybe, 53% use machine learning processes data signals to help marketers better detect consumer intent and create the conversations that lead to substantial business growth.(MIT)

Are you using artificial intelligence to improve your marketing efficiency and empower your team? Is your competitor? Maybe, According to an independent marketing study, 54 percent of marketers have used AI to personalize the customer buying experience and understand customer behavior over a variety of digital platforms, and 52 percent have used it to manage customer relationships in real-time. (MIT)

Are you making the best use of your data with machine-learning? Is your competitor? Maybe 1,419 CEO’s with annual revenue over $100 million are twice as likely as laggards to agree that using machine learning in media campaigns has improved worst-performing ROIs by 10 percent or more. (MIT)

Are you capable of probabilistic forecasting from deterministic data? Is your competitor? Maybe, By using machine learning to compare historical data about a company’s highest value customers and comparing that to newcomers who show similar pre-purchase behavior companies can predict future buying behavior.

Is Your Competitive Advantage In Danger Of Fading Away? Now that you know what 1,419 CEO’s with annual revenue over $100 million think.

What do you think? 

Should your business focus on person-based marketing? According to Dmitri Lisitski, of Influ2, “Almost every B2B market is extremely competitive. That’s why businesses are always searching for new ways to build relationships with their prospective customers. Even if you come up with a new great marketing tactic that enables you to stand out from the crowd of your competitors, you can never relax.  Your competitors will quickly catch up, and you will ultimately lose the competitive edge.”

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