Is it Costing You 100’s of Loyal Customers?

[vc_row][vc_column][vc_column_text css=”.vc_custom_1585011175981{margin-bottom: 0px !important;}”]Recent research from the Data & Marketing Association and Winterberry Group proves only 15 percent of businesses can identify their audiences accurately and consistently. 

According to a recent Martech article, “if businesses struggle with proper identity resolution, it could affect brand reputation with consumers, costing them hundreds of loyal customers, and thousands, if not millions of dollars in potential revenue.”

The problem for most marketers is the sheer volume of data.

The sheer volume of offline and online characteristics, such as name, address, email address, cookies, date of birth, transaction history, mobile device identifiers and more is endless.

Any one of these can give you an impression about the customer but it takes insight into all these characteristics to get a true 360 degree view of your customer’s path to purchase.

That can only be done with a deterministic Identity Graph. 

Our Identity Graph contains the deterministically resolved identity of more than 200 million other U.S. consumers.

For brands wanting to increase ROI through people-based marketing can expect up to 20% ROI according to a report by BCG commissioned by Google called, “The Dividends of Digital Marketing Maturity” in February 2019. However, this can only be achieved when brands implement the right identity resolution and data enrichment strategy, that can enable the full power of their CRM/DMP systems” ExchangeWire 2019

Identify your website visitors and get A Competitive Advantage Over 85% Of Your Competitors![/vc_column_text][/vc_column][/vc_row]

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