Identifying your next best prospect isn’t that hard.
It’s the people that have researched the problem they don’t want or the desire they have, and have visited your website for a possible solution.
First-party data is your most valuable data asset. Lower your cost/acquisition by focusing your ad dollars on them.
An independent study by Forrester consulting story shows: “An improvement of $2.5 million in incremental profits from targeted advertising initiatives powered by identity resolution. Organizations were able to activate offline customer information, leveraging a database of unique customer profiles to support their targeted digital advertising campaigns. A 5 percent increase in marketing budget efficiency (more than $3 million in benefits). By enacting closed-loop measurement, Clients can connect the dots between customers, digital devices and data. They are then able to shift spend to channels that better reach their target demographics and avoid unnecessary spend through ad suppression. Greater control over the marketing stack.”
First-party data is free and 100% unique to you, and it provides signals that aren’t available to your competitors.
The sad reality is studies have shown that 98% of your website visitors leave without a form fill and never return.
These website visitors are your closest path to profit.
This wealth of data about how and where your best prospects shop and conduct other activities, makes it possible to attract new customers and retain existing customers in a highly targeted manner at scale.
“Customers today want to be engaged with constantly, with customer-centric marketing, focused on the moments that matter engaging customers based on their needs” Marketing-Interactive 2018
“One thing is clear: Advertisers need solutions that allow them to speak directly to what consumers want without relying on third-party data.” Forbes 2019
Use identity resolution to speak 1-on-1 with your website visitors regardless of platform or device.