Here’s the problem…you run a successful company.
The tools and strategies that got you here now might not keep you here.
The world is changing. Technology is changing, are you?
Here’s the dilemma that should be keeping you up at night.
You’re an established company and you certainly don’t want to disrupt existing customer relationships.
Here’s the question. What will that decision cost you in the long run?
Here’s a quote from Jim Keyes CEO of Blockbuster in 2008 “Neither Redbox or Netflix is even on our radar screens in terms of competition”
There’s more startups coming now then ever in history. What if the innovations you fear are just what that startup uses to take you out.
You see over time the startup gains valuable experience using the new technology that you’re too slow to adapt too.
Eventually you start losing market share and you don’t even see it coming until it’s far too late.
All of a sudden you can’t meet your goals. Your kpi’s are going in the wrong direction.
At this point you’re just too far behind.
You’ve seen this happen far too often.
That disruptive technology is here. It’s called identity resolution.
The cost of not having identity resolution in this environment is far too high already.
Especially when it’s just so cheap to identify who’s on your site right now.