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Here’s how to acquire your ideal customer profile.
First you have to identify motivated prospects exhibiting your ideal customer’s buying behavior.
Next you have to meet them where they are in the buying process.
Start by meeting with our developers and principals.
They will we map your entire B2B target market. Are you currently using account based marketing to cold call or cold email B2B prospects?
Upload your entire target market to them and they will notify you whenever anyone in that target market begins exhibiting the behavior of someone you’d be interesting in talking too.
Remember according to Forrester 68% of the buyer journey occurs before they reach out to a salesperson.
Just a little about the developers.
They have 3 areas of exponential results.
B2B lead generation – By using a combination of identity resolution, AI and machine learning they’re able to tell you exactly who’s researching, investigating, seeking reviews and comparing the value of the products and services you offer. Then the marketing gets smarter with every transaction because of the AI and machine learning that’s built in.
B2B and B2C Customer retention – By using a combination of identity resolution, AI and machine learning they’re able to tell you exactly which of your clients is considering an alternative to your services. Now you can reach out and nip that in the bud before it gets too serious.
Lifetime Client Value – By using a combination of identity resolution, AI and machine learning they’re able to tell you exactly what other products or services your customers are interested in. So if you intend to offer additional products lines or services you’ll be able to predict demand.
They own the largest privately-owned identity graph in North America.
They currently track over 250 million Americans. That’s 4 emails per person. 4 device IDs per person. 50 million to 100 million clicks per month 50 billion behaviors per day 500+ channel relationships
As you would imagine with this technology, they’re currently contracted with many companies who’s names you’d readily recognize, but I’ll let them tell you about that.
Contact us for a free consultation!
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