Monthly Ad Spend That Much, & 30% Of It – Faked? OMG

[vc_row][vc_column][vc_column_text css=”.vc_custom_1585010905679{margin-bottom: 0px !important;}”]“Online advertising professionals may be shocked to read recent research from Californian fraud management provider Pixalate, which claimed that up to 30% of all ad traffic is falsified. In stark contrast to previously reported estimates of ad fraud, this would imply that true ad impressions are significantly lower than commonly believed. If so, this means that many companies are potentially spending their marketing budgets on adverts which have no effect on sales, as they are never seen by real customers.” NewsBTC

Just recently the FBI busted “3ve”. They operated over 5,000 fake websites for fake ad engagement and affected over 2 million individual devices.

So your whole marketing team invest countless man-hours creating the perfect ad campaigns only to have them high-jacked by cyber-criminals.

What affect is 21 trillion digital adverts per year affected by fraud having on your bottom-line? 

How many man-hours is your team wasting targeting fake click-throughs?

Pixalate reported that 23% of ad fraud happens with social networking apps, and 14% with gaming apps. Just in the U.S., invalid traffic rates were 17% and mobile apps were the most susceptible to generating fraudulent ad engagement, with smartphone apps having a 17.1% invalid traffic in Q3 2018 alone.

Use people-based marketing, machine learning and AI to put a stop it, by identifying who in your marketplace are actually real people and, which are not.[/vc_column_text][/vc_column][/vc_row]

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