Machines learn from past data.
You program the machine to learn what’s important to you by feeding it what are called “training samples”.
The more data that’s fed into the machine the more training samples the machine can learn from.
Our Training Samples are path-to-purchase behavior.
By creating a close loop analysis of previous sales outcomes our software is trained to identify path-to- purchase behavior and the consumers exhibiting it.
By identifying your customer’s path to purchase we’re feeding the machine the data it needs to identify your future customers.
The more sales you feed into this sales predictive engine the better the machine gets at predicting and identifying future behavior.
It’s called reinforcement learning.
Feed in 5 sales it learns a little Feed in 5,000 sales it learns better Feed in more and pretty soon you can predict outcomes.
The machine never stops learning and you never stop getting the sales outcomes you’ve trained your machine for.
So why should you care?
Because now you can use this same technology to:
- Get permanent and portable ID resolution from the most important buyers visiting your site.
- Opt them into conversations that answer their questions and concerns.
- Speak with them across device and channel.
- Trained the machines with more positive sales outcomes.
- Create even more conversations.
If the old ways of doing things are no longer working for you consider using the machines to match customers with value.
Precision in targeting and messaging leads to higher ROI