[vc_row][vc_column][vc_column_text css=”.vc_custom_1596135821638{margin-bottom: 0px !important;}”]”With hundreds of customer touchpoints across online and offline channels, identity resolution has become the foundation of all marketing and advertising efforts. And accurate customer identities can only be built on quality data” Martech 2019
Here’s why our identity graph will be such an asset to you and competitive advantage for you.
When you can’t recognize your website visitor you risk delivering irrelevant, or redundant messages that don’t resonate with that client, and might inadvertently send them to a competitor..
You’ll now have the insight to know when a customer’s behavior indicates they’re looking for an alternative.
Now you can predict churn.
Identity resolution is not just to find new customers, use it to keep the one’s you have. It’s biggest impact may be alerting you to potential loss of revenue due to client attrition.
Yes using id resolution to identify potential customers is a winner but using it to retain customers is the Holy Grail.
Keeping customers is just more profitable than acquiring new ones.
“According to research, engaged consumers buy 90% more frequently, spend 60% more per transaction and are five times more likely to indicate it is the only brand they would purchase in the future. On average, they’re delivering 23% more revenue and profitability over the average customer.
Consider the flipside: Actively disengaged customers (people who oppose the brand and may be actively spreading that opinion) can cost a brand 13% of its revenue.” Access 2019
“Identity is the foundation that allows brands to deliver relevant messages, while reducing waste, customer churn and optimising return on marketing investment,” said Ric Elert, president at Conversant. When brands get identity right, it gives them a fighting chance to not only survive but thrive.”NetImperative 2019
With real customer insight you can Stop Em before they leave.
“With over a decade of customer experience and stock performance data analyzed, the study conducted by Watermark Consulting found that companies which lead in customer experience (as evidenced by third-party consumer surveys) tend to outperform those which lag. The disparity is not trivial: Over the eleven year time period analyzed, Customer Experience Leaders outperformed the Laggards by a nearly 3-to-1 margin.” Forbes 2019
Contact us for a free consultation![/vc_column_text][/vc_column][/vc_row]