Now that you know we can help you identify your best source of new business, your site visitor, what should you do about it?
First you need to provide these people with relevant information at each stage of the buyer’s journey.
It’s your job to help your most important prospects make good buying decisions.
Nurture the prospects you’ve created through your marketing and lead generation funnels, to the point where they become paying customers.
Here’s some ways to do that.
- Begin by understanding and segmenting each of your unique buyer segments.
- Next create a mix of targeted content designed to nurture each of your segments based on their interests, goals, objectives, and marketing triggers.
It’s easier if you’re using a marketing automation platform to help you identify, segment and target your unique buyer segments as you scale your inbound marketing strategy.
Y’know it’s all about delivering the right content, to the right people, at the right time.
- Next you need the ability to have perfect timing. The only way to do that is by nurturing across channel and device.
Oracle says that 79% of marketing leads never convert into sales. The most common cause appears to be lack of effective lead nurturing.
“Effective multi-channel lead nurturing most commonly involve a combination of marketing automation, email marketing, social media, paid retargeting, dynamic website content and direct sales outreach” Hubspot
Research from the Marketing Lead Management Report indicates that on average, prospects receive ten marketing touches from the time they enter the top of funnel until they’re a closed won customers.