This is actually a blueprint for walking your ideal customer hand-in -hand to the solution you offer.
To create your ideal customer, first you have to identify motivated prospects exhibiting your ideal customer’s buying behavior, right?
Then you have to meet them where they are in the buying process.
Then you have to nurture them with your unique value proposition across platform and device.
You need to meet their motivation with appeal and exclusivity.
“Recent data from a global study which polled 7,000 consumers shows a third of consumers expect brands to anticipate their needs before they arise, and a whopping 70 percent of global consumers are annoyed when every company correspondence is about making a sale.
Likewise, Accenture reports 75 percent of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows their purchase history.” Marketing Land 2018
At each touch point you need to provide them with enough value that it’s worth their time and attention to keep engaging with you.
Your ideal prospect needs to feel you have what they want AND they can only get it from you.
At each stage you need to have identity resolution and use machine-learning to improve the results automatically.
It’s no secret. “it’s a top priority. Salesforce’s recent State of the Connected Customer study found that 76 percent of customers expect companies to understand their needs and expectations, while 53 percent now expect the offers they receive to always be personalized.” ZDNet 2019
It’s being done everyday, if not by you, to you.